Sarasota Sterling is the privately held precious metals wholesale operation of Grand Metropolitan and Vin Lee Jewelers. It has been capitalized with almost $5 million in finished goods. Sarasota Sterling sources inventory from struggling or bankrupt wholesale, retail, and manufacturing jewelers across North America. It is the sister company of Ziaris, Grand Metropolitan's new precious and semi precious gemstone brand once part of The Diamond Standard.
The Diamond Standard, a privately held Beverly Hills based diamond brokerage servicing over 2,800 retail, wholesale and manufacturing jewelers in North America has split into three seperate divisions establishing branding for each. In 2009, Sarasota Sterling abandoned it’s separate offices and retail expansion plans to be completely integrated into Grand Metropolitan. Ziaris (precious stones) TDCNA (diamonds) and Sarasota Sterling (precious metals) will still maintain the same confidential showroom and safehouse inventory facilities in Bel Air, Beverly Hills, and Sarasota, FL along with it’s customer base. All three jewelry operations while maintaining separate brand management with continue to service all of Grand Metropolitans brick and mortar and retail operations as well as our designer brands. The Diamond Standards, Vin Lee Jewelers, Tennis Earrings, Wicked Woodies, Zemil Jewelers, Ceylat Jewelers, Henricks Jewelers, DuQuet Jewelers, and Grand Metropolitan’s partial ownership in local and regional jewelers across North America.