Sean “Diddy” Combs Press Play

Press Play is the fourth studio album by American hip hop artist Sean "Diddy" Combs, released October 17, 2006 on Bad Boy Records. It is his first album under the "Diddy" stage name and the first release distributed by Warner Music Group's Atlantic Records, which acquired his Bad Boy label in 2005.

"Tell Me" is the second single from Diddy's 2006 album, Press Play. The song features Christina Aguilera and is produced by Just Blaze. According to All Access, the single hit radio stations on November 7, 2006. The video for "Tell Me" was shot during the last week of September in Los Angeles and was directed by Erik White. In this video, Diddy somewhat represents the Maxell "blown away guy".

Grand Metropolitan’s Vin Lee Jewelers, Goldwin Tobacco, and St. Aubin du Cormier were approached August 28, 2006 through The Bohle Company by publicists for the project about product placement in the video. The pitch involved Christina Aguilea wearing pieces from VLJ and placement of our signature drink. The Group is in constant communication with the entertainment and fashion tastemakers for marketing and sponsor partnerships.