Founded : 2005
Activities : Precious and semi-precious gemstones
Stockists : 2,800 locations
Origin : 529 Fifth Avenue
New York, NY 10017
Ziaris is the privately held precious and semi-precious wholesale operation of Grand Metropolitan and Vin Lee Jewelers. It has been capitalized with almost 100,000 carats of rubies, emeralds, sapphires and many others. Ziaris sources inventory from struggling or bankrupt wholesale, retail, and manufacturing jewelers across North America.
It is the sister company of Sarasota Sterling, Grand Metropolitan’s new precious metals brand once part of The Diamond Standard. Ziaris inventories have been sourced from the transactions with ThaiStone London, American Jeweler Manufacturers, Wisconstone Ltd., and others since Vin Lee’s first purchase of DuQuet Jewelers in 1992.
The Diamond Standard, a privately held Beverly Hills based diamond brokerage servicing over 2,800 retail, wholesale and manufacturing jewelers in North America has split into three separate divisions establishing branding for each. In 2009, Sarasota Sterling abandoned it’s separate offices and retail expansion plans to be completely integrated into Grand Metropolitan. Ziaris (precious stones) TDSNA (diamonds) and Sarasota Sterling (precious metals) will still maintain the same confidential showroom and safehouse inventory facilities in Bel Air, Beverly Hills, and Sarasota, FL along with it’s customer base.
All three jewelry operations while maintaining separate brand management will continue to service all of Grand Metropolitans brick and mortar and online retail operations as well as our designer brands. The Diamond Standards, Vin Lee Jewelers, Tennis Earrings, Commitment Bands, Wicked Woodies, Zemil Jewelers, Ceylat Jewelers, Henricks Jewelers, DuQuet Jewelers, and Grand Metropolitan’s partial ownership in local and regional jewelers across North America.
Vertical integration is a key component to success in the jewelry industry. While Vin Lee Jewelers has been featured along side Harry Winston and worn by celebrities, dignitaries and even royalty, many of the brands within Finlay Enterprises cater to a broader audience. Starting with the acquisition of American Jewelry Manufacturers in the early 90s, the Group became the jeweler’s jeweler, providing precious metal and gemstone inventory, manufacturing, and design work for other retail and wholesaler operations.
In 2011, Sarasota Sterling and Ziaris were absorbed by other assets of the Fine Jewelry Group.