Festival de Cannes
The Grand Metropolitan Companies often use various high profile events and parties to introduce, debut, launch, and market test dozens of new products around the world. The Festival de Cannes has proved to be an effectual way to market our luxury brands and innovations to both the rich and famous and the media.
Under Vin Lee, Finlay Fine Jewelry and Orcofi couture can be seen on the red carpet at the Golden Globes, Academy Awards, Grammys, and Independent Spirit Awards. His Beverly Hills Cigar Club participates in many celebrity and charity driven events including Sundance, Cannes Film Festival, Concours d’Elegance, and film premiers creating access for synergies across Grand Metropolitans portfolio of brands including St. Aubin du Cormier liquors and LOUIXS cigars.