In 1992, Grand Metropolitan Chairman/CEO Vin Lee was working with executives of The Grand Traverse Resort in Traverse City, MI to create the Midwests Best Vacation Destination which included the world class spa facilities it boasts today. The General Retirement System of the City of Detroit had accrued $80million in debt associated with their investment in Grand Traverse. Lee was contracted to reverse that loss by repackaging the resort and it's famed golf courses designed by legend Jack Nicklaus.

The relationship with the Grand Traverse Resort helped to mold Vin Lee’s own vision for what would become Grand Metropolitan. After the creation of the Midwest’s Best Vacation Destination, the Grand Traverse Resort and Spa, Vin Lee wanted to expand his holdings beyond jewelry, travel, and beauty. While many of the elements of the new spa facility were modeled after Vin Lee’s own experience with Auberge du Soleil, Golden Doors, and the Ritz Carlton, his introduction to Beverly Hills plastic surgeon Mel Bircoll’s Alesio Marlena and it’s alphahydroxy line of personal care items brought it all to another level.

In 2006, Vin Lee set out to reestablish the Alesio Marlena brand with his varied patents in hair care. Introduction of the lines took place at the VIN Grand Metropolitan Gifting Salon at the Cannes Film Festival.

Ceylats Joaillerie
Diamond Standard
DuQuet Jewelers
Henricks Jewelers
Sarasota Sterling
ThaiStone London
Vin Lee Jewelers
Wicked Woodies
Zemil Jewelers

The Coolidge Inn
Drink Intelligently
Goldwin Cigar
Goldwin Tobacco Company
St. Aubin du Cormier Vin & Spirit
The Beverly Hills Cigar Club
Global Cigar Day

Alesio Marlena
House of Horace Haute Couture
Master Pefumer
Matsuda USA
North Rodeo Drive
The Registry Collection

The Bohle Company
Cinemagic Marquee
Cool Deep Blue
Lee Barrett PR
The Sarasota Sun

Caesar Golf Company
Super Bowl Cigar
Thanksgiving Bowl